The Warrior Agency is full service publicity and marketing agency helping films and TV shows find their audience and best route to market.

Founded by author and genre movie expert Mike Fury, his "Life of Action" book series interviews the best in the business and is considered one of the definitive book titles on the action and martial arts film genres. With Mike's publicity and marketing background with high profile clients, the company launched in 2017 and works closely and collaboratively with distributors, producers and talent.

Working across TV shows and movies, released in cinemas or on home formats, we understand the challenges faced by filmmakers and distributors in a competitive market. Through our work, we focus on building real engagement with targeted audiences, with our expertise covering publicity, marketing, creative and social. 

Whether your film needs a full press campaign, or a new poster, trailer and creative content ready for launch, we can support and guide you through the entire process. Alongside broader film campaigns, we work with filmmakers directly to create a tailored strategy.

As film lovers first and foremost, with a strong interest in genre, we want to do one thing: create kickass campaigns.

We are proud to say our campaigns have been nominated for Screen International’s Big Screen Awards and BASE Awards.


What We Do

  • Online and offline publicity

  • Marketing

  • Design and creative

  • Editorial and advertorial

  • Social media

  • Consultancy


The Warrior Agency is a one stop shop for film publicity. They handled all needs for our theatrical release and, against all odds, managed to entice leading journalists and distributors along to our various screenings, Q&As and premiere. We look forward to working with Mike on our next production.
— CK Films
At The Warrior Agency, Mike shows real flair for our films and has unparalleled talent in being able to place them across specialist and mainstream media.
— Trinity Film
We have remained super impressed with The Warrior Agency from our first film and throughout our release schedule. Mike is hard working and hugely talented in creating the demand for a film release in all market sectors and genres.
— Tribal Films
Mike is a constant professional and puts in the extra effort when needed. His work and communication is second to none and he has been a great asset in our feature film campaigns.
— The Film Label

The word "Warrior" in our name comes from
the 1979 cult classic, The Warriors.

"Can you dig it?"